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I optimized a Athletic Approachs' website for better performance, developed engaging content, and managed their social media, successfully boosting their brand's visibility and recognition on Instagram.
Challenge: The client needed to enhance his Instagram with captivating content to educate his audience about his personal training and physiotherapy services. His website was left unfinished by a previous designer.
Solution: To address the disjointed digital presence, I stepped in to revamp the client's website, infusing it with the client's unique brand identity through thoughtful design edits, strategic additions of relevant sections, and the integration of impactful images and videos that reflect the professionalism of his business. For Instagram, I designed a content strategy aligned with the marketing funnel, producing gym-themed aesthetic reels to capture new interest, while crafting detailed, informative content that highlighted the nuances and benefits of his services, fostering both brand awareness and deeper audience engagement.
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