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I developed a website for Iftiinka Aqoonta's brick-and-mortar store, optimizing it with SEO and integrating web analytics and marketing tools.
Challenge: Iftiinka Aqoonta, a brick-and-mortar store, faced significant challenges with their online presence. They did not have an existing website, making it difficult for customers to navigate and find information online. This also hindered their ability to reach a broader audience and understand customer behavior.
Solution: To address these issues, I developed a comprehensive plan from design to implementation and analytics. I created a new, user-friendly website design that made it easy for customers to find information and engage with the store. I incorporated on-page SEO techniques to improve the website's search engine rankings, ensuring it would be more visible to potential customers.
I also integrated Google Analytics and other website analyzing tools such as Google Merchant Center to monitor the website’s performance, providing valuable insights into user behavior and website traffic. This data allows the store to make informed decisions about their online presence and marketing strategies.
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