Munira Yussuf Shop Online

Challenge: Munira Yussuf x Shop aimed to increase traffic to its website and enhance brand awareness among its target audience in Sweden. Despite having an online presence, they weren’t harnessing the full potential of digital ads and advanced tracking mechanisms. They needed a digital marketing expert to optimize their online strategy for better performance and growth.

Solution:

• Paid Advertising: I initiated purpose-driven Google Ads campaigns, employing both display and discovery ad formats. These campaigns were designed to channel traffic and bolster brand visibility in Sweden.
• Tracking & Analytics Configuration: To ensure meticulous monitoring and insights:
  • Google Analytics: Configured Google Analytics for a comprehensive view of website traffic, user behavior, and conversion paths.
  • Google Tag Manager: Seamlessly integrated the website with Google Tag Manager, making it effortless to deploy and manage tracking tags without modifying the site code.
  • Conversion Tracking: Instituted conversion tracking on Google Analytics and Google Ads, enabling Munira Yussuf x Shop to accurately gauge the specific user activities leading to sales and other valued outcomes.